I offer over 15+ years of experience in both the corporate & start-up world translating business initiatives and marketing strategies into bottom-line results in sales, revenue and growth. Award-winning innovator with expertise formulating pivotal turnaround strategies and disruptive e-business concepts, recognized by his peers as an industry thought leader and frequently invited as a speaker at the world’s most impactful conferences.
how i got there
2017 until now
After 4 years of a startup rollercoaster ride, I am now dedicated to transferring the knowledge and mindset I gathered to challenges faced by big and mid-sized corporates in Germany and abroad. I also keep very much involved in the startup scene of Hamburg, Berlin, London and Amsterdam, looking for ways to add value, as for example a mentor at Startupbootcamp.
Leading FMCG - development of an e-commerce and groceries instant-delivery platform running a startup team within the corporate client.
Leading Car Manufacturer - creation of 5 internal startups to develop an integrated and scalable e-commerce solution for new and used cars, parts, service and digital products.
- preparation of an strategic framework for approval by the board (Vertrieb Vorstand)
- cross department alignment and integration of existing team in the planned structure
- initialization of new teams
- concept development and execution of an internal accelerator program to deliver the first version of the products (MVP)
- mentoring of the teams regarding design thinking, agile and lean.
Pharmaceutical company - research, ideation of digital concepts and initial evaluation of market potential & business case around Traditional Chinese Medicine products for Western Europe markets.
Leading Car Manufacturer- Performance Audit of the development process of an international retail digitalization app.
BETTER-SCIENCE - BUSINESS & STRATEGY CONSULTANT
2018 until now
Helping enterprise, mid and small size business with:
- Data Driven Product Innovation
- Shaping a common understanding for what Big Data & Data Science can do for your company.
TRIPREBEL GMBH - CEO & FOUNDER
2012 - 2017
Lead the way from idea generation to selling the company’s technology. Launched fast & lean. Iterated like crazy to build a solid product. Raised two funding rounds. Gathered a team of 11 talented people from around the world. Closed partnerships. Was awarded Best European Startup of 2015 by the European Commission & Digital Disruptor by the BBC.
colgate-palmolive gmbh - senior product manager
2007 - 2013
Managed the go-to-market, launch and multi million marketing campaigns for Colgate’s main products in Germany. I drove alignment & buy-in from senior management and CEO. Had P&L and team responsibility.
HOTEL CHAINS - OPERATIONS
2004 - 2005
Worked in three different properties, from an Accor 4-Star hotel in Central London to an exclusive Eco Lodge in the Brazilian wetlands. I rotated through main operational functions. By doing that I got a full overview of the inner working of a hotel.
varig airline logistics - store manager
2001 - 2003
I managed the office operations from cargo logistics, through customer service & key account management.
WHAT THEY SAY I KNOW
MBA in international marketing
European School of Business (ESB) Reutlingen, Germany.
MSc international project management
ESC Graduate School of Management - Clermont-Ferrand, France. Exchange program.
tourism & travel service management
Berufsakademie Ravensburg, Germany. Exchange program.
TOURISM & TRAVEL SERVICE MANAGEMENT
Bachelor degree. Universidade Federal do Paraná, Brazil.
SAY HELLO OR MOIN MOIN!
Do you have a question, a comment or a big hairy challenge you need help with? Just drop me a line and let's have a chat on how I can help.