

I am a global digital entrepreneur based in Hamburg helping corporates & startups launch, iterate & grow digital products
I offer over 15+ years of experience in both the corporate & start-up world translating business initiatives and marketing strategies into bottom-line results in sales, revenue and growth. Award-winning innovator with expertise formulating pivotal turnaround strategies and disruptive e-business concepts, recognized by his peers as an industry thought leader and frequently invited as a speaker at the world’s most impactful conferences.
2017 until now
After 4 years of a startup rollercoaster ride, I am now dedicated to transferring the knowledge and mindset I gathered to challenges faced by big and mid-sized corporates in Germany and abroad. I also keep very much involved in the startup scene of Hamburg, Berlin, London and Amsterdam, looking for ways to add value, as for example a mentor at Startupbootcamp.
Latest projects:
Leading FMCG - development of an e-commerce and groceries instant-delivery platform running a startup team within the corporate client.
Leading Car Manufacturer - creation of 5 internal startups to develop an integrated and scalable e-commerce solution for new and used cars, parts, service and digital products.
- preparation of an strategic framework for approval by the board (Vertrieb Vorstand)
- cross department alignment and integration of existing team in the planned structure
- initialization of new teams
- concept development and execution of an internal accelerator program to deliver the first version of the products (MVP)
- mentoring of the teams regarding design thinking, agile and lean.
Pharmaceutical company - research, ideation of digital concepts and initial evaluation of market potential & business case around Traditional Chinese Medicine products for Western Europe markets.
Leading Car Manufacturer- Performance Audit of the development process of an international retail digitalization app.
2018 until now
Helping enterprise, mid and small size business with:
- Data Driven Product Innovation
- Shaping a common understanding for what Big Data & Data Science can do for your company.
Carlos is one of the most dedicated people I have met. Working with him is enriching, challenging, compulsory and always fun! He is elegantly combining entrepreneurial spirit and founders’ know-how with strong methodological skills - at all time with a “walk the talk” attitude.
2012 - 2017
Lead the way from idea generation to selling the company’s technology. Launched fast & lean. Iterated like crazy to build a solid product. Raised two funding rounds. Gathered a team of 11 talented people from around the world. Closed partnerships. Was awarded Best European Startup of 2015 by the European Commission & Digital Disruptor by the BBC.
During my time working closely with him he was both a mentor and a partner. Thanks to him everybody in the team felt involved and empowered in every strategic decision the company was taking.
Carlos aimed high for transparency and shared values and with that managed to attract a wonderful team around him… He’s both visionary and pragmatic, a rare combination of traits.
2007 - 2013
Managed the go-to-market, launch and multi million marketing campaigns for Colgate’s main products in Germany. I drove alignment & buy-in from senior management and CEO. Had P&L and team responsibility.
Carlos is a great team player with outstanding analytical and creative skills at the same time. He’s always challenging the status quo and eager in finding new and better solutions.
2004 - 2005
Worked in three different properties, from an Accor 4-Star hotel in Central London to an exclusive Eco Lodge in the Brazilian wetlands. I rotated through main operational functions. By doing that I got a full overview of the inner working of a hotel.
2001 - 2003
I managed the office operations from cargo logistics, through customer service & key account management.
European School of Business (ESB) Reutlingen, Germany.
ESC Graduate School of Management - Clermont-Ferrand, France. Exchange program.
Berufsakademie Ravensburg, Germany. Exchange program.
Bachelor degree. Universidade Federal do Paraná, Brazil.
Do you have a question, a comment or a big hairy challenge you need help with? Just drop me a line and let's have a chat on how I can help.