“I am a global digital entrepreneur based in Hamburg helping corporates & startups launch, iterate & grow digital products”

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about ME

I offer over 15+ years of experience in both the corporate & start-up world translating business initiatives and marketing strategies into bottom-line results in sales, revenue and growth. Award-winning innovator with expertise formulating pivotal turnaround strategies and disruptive e-business concepts, recognized by his peers as an industry thought leader and frequently invited as a speaker at the world’s most impactful conferences.

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how i got there

NUWORKS CONSULTING GMBH - FOUNDER & DIGITAL TRANSFORMATION CONSULTANT

2017 until now

After 4 years of a startup rollercoaster ride, I am now dedicated to transferring the knowledge and mindset I gathered to challenges faced by big and mid-sized corporates in Germany and abroad. I also keep very much involved in the startup scene of Hamburg, Berlin, London and Amsterdam, looking for ways to add value, as for example a mentor at Startupbootcamp.

Latest projects:
Leading FMCG - development of an e-commerce and groceries instant-delivery platform running a startup team within the corporate client.

Leading Bank - Development of a Lean Analytics framework for their SAAS application (high 6 digit number of paid users) including the design of experiments to boost their key metric.

Leading Car Manufacturer - creation of 5 internal startups to develop an integrated and scalable e-commerce solution for new and used cars, parts, service and digital products.
   - preparation of an strategic framework for approval by the board (Vertrieb Vorstand)
   - cross department alignment and integration of existing team in the planned structure
   - initialization of new teams
   - concept development and execution of an internal accelerator program to deliver the first version of the products (MVP)
   - mentoring of the teams regarding design thinking, agile and lean.

Pharmaceutical company - research, ideation of digital concepts and initial evaluation of market potential & business case around Traditional Chinese Medicine products for Western Europe markets.

Leading Car Manufacturer- Performance Audit of the development process of an international retail digitalization app.

BETTER-SCIENCE - BUSINESS & STRATEGY CONSULTANT

2018 until now

Helping enterprise, mid and small size business with:
- Data Driven Product Innovation
- Shaping a common understanding for what Big Data & Data Science can do for your company.

“Carlos is one of the most dedicated people I have met. Working with him is enriching, challenging, compulsory and always fun! He is elegantly combining entrepreneurial spirit and founders’ know-how with strong methodological skills - at all time with a “walk the talk” attitude. ”

— Geza Brugger - Principal by e&Co. AG

TRIPREBEL GMBH - CEO & FOUNDER

2012 - 2017

Lead the way from idea generation to selling the company’s technology. Launched fast & lean. Iterated like crazy to build a solid product. Raised two funding rounds. Gathered a team of 11 talented people from around the world. Closed partnerships. Was awarded Best European Startup of 2015 by the European Commission & Digital Disruptor by the BBC.

“During my time working closely with him he was both a mentor and a partner. Thanks to him everybody in the team felt involved and empowered in every strategic decision the company was taking.”

— Valentino Borghesi - TripRebel Creative Director

“Carlos aimed high for transparency and shared values and with that managed to attract a wonderful team around him… He’s both visionary and pragmatic, a rare combination of traits.”

— Pepijn Schoen - TripRebel CTO

colgate-palmolive gmbh - senior product manager

2007 - 2013

Managed the go-to-market, launch and multi million marketing campaigns for Colgate’s main products in Germany. I drove alignment & buy-in from senior management and CEO. Had P&L and team responsibility.

“Carlos is a great team player with outstanding analytical and creative skills at the same time. He’s always challenging the status quo and eager in finding new and better solutions.”

— Tobias Ottmann - Colgate-Palmolive Marketing Manager

HOTEL CHAINS - OPERATIONS

2004 - 2005

Worked in three different properties, from an Accor 4-Star hotel in Central London to an exclusive Eco Lodge in the Brazilian wetlands. I rotated through main operational functions. By doing that I got a full overview of the inner working of a hotel.